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11.09.16 - Ottico

We had the opportunity to revitalize the 2015 Ottico.ca site for the Vancouver Block Optometrists.  They were looking for a way to provide an informative space about eye care & health.  The shoot took place in the clock interior of the historic Vancouver Block building on Granville.  This edwardian gem is crowned with a stunning mechanical clock which became a brilliant light box in the morning sun.

Vancouver Block Clock

ShoutOut to Vik | for  additional sitework & photos
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  • FOTO FACTS

    Resolving power : ability of the eye, lens or photographic emulsion to determine fine detail. In photography, the quality of the final image is a result of the resolving power of both the lens and the sensitive emulsion. Resolution is expressed in terms of lines per millimeter which are distinctly recorded or visually separable in the final image.

  • Deoxyribonucleic Acid [DNA]

    Deoxyribonucleic acid is a molecule that encodes the genetic instructions used in the development and functioning of all known living organisms and many viruses. DNA and RNA are nucleic acids; alongside proteins, they compose the three major macromolecules essential for all known forms of life.